![]() ![]() This helps offset their cost of power when the sun’s not shining. ![]() SolarCity’s success is partly because the government provides subsidies and enables an arrangement called net metering, which allows homeowners with panels to sell back to the grid any solar energy they don’t use. After starting in California and expanding to Arizona and Oregon, SolarCity began selling in Nevada in 2014 and quickly became the state’s leading installer of rooftop panels. For a 20-year commitment, SolarCity will set customers up with panels for no money down. ![]() The company designs, installs, and leases rooftop solar systems at prices that allow homeowners to save on their monthly power bills-and fight climate change along the way. Started a decade ago by Tesla Motors Chief Executive Officer Elon Musk and two of his cousins, Lyndon and Peter Rive, SolarCity has brought renewable energy to the masses in more than a dozen states, generating about $350 million in annual revenue. Many of the protesters are employees or customers of SolarCity. Buffett: Lacy O’Toole/Getty Images Musk: Rebecca Cook/Reuters Photo Illustration by Justin Metz from Photograph by David Brandon Geeting for Bloomberg Businessweek. ![]()
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